(VANCOUVER, BC) January 11, 2021—COVID-19’s emergence in 2020 upended daily life in senior living communities across North America and made it more vital than ever to nurture wellness for residents and staff. Many communities have embraced wellness as a culture shift in the last decade, prioritizing wellness—and its pursuit—as an essential way of life. Today, the International Council on Active Aging® (ICAA) and NuStep, LLC, honor 25 communities and recognize their “Best in Wellness” achievements with the 2020 ICAA NuStep Beacon Award.
ICAA, a professional association that leads, connects and defines the active-aging industry, supports organizations and professionals that develop wellness environments and services for adults over 50. NuStep is a leading manufacturer of recumbent cross-trainers used in healthcare, senior living and fitness settings worldwide. The longtime champions of active aging and wellness launched their joint annual awards program in 2019 to spotlight “Best in Wellness” achievements in North America’s senior living communities. A culture of wellness permeates community life, supporting residents and staff in engaging as fully as possible in all of life’s dimensions. The award is presented to communities that successfully foster a wellness culture and an environment that supports wellness for all who live and work there.
ICAA defines wellness as “derived from our ability to understand, accept and act upon our capacity to lead a purpose-filled and engaged life.” When we do, “we can embrace our potential…to pursue and optimize possibilities” in life’s key dimensions: emotional, physical, intellectual, social, spiritual, vocational and environmental. These dimensions improve quality of life when they are nurtured and prioritized as a whole.
“It is a pleasure to honor the top 25 wellness communities,” says Jane Benskey, marketing communications specialist at NuStep. “Their recognition of the value and importance of creating cultures where wellness is not a program in a room, but rather a way of life, is having a lasting and positive impact on many lives.” Adds Benskey, “The momentum toward wellness was influenced by innovative leaders, thinkers and doers. The Beacon Award will recognize those who continue to lead the way.”
ICAA's CEO and Founder Colin Milner notes, “By identifying winning communities as leaders in creating cultures of wellness, the Beacon Award provides a powerful tool for recruiting staff, attracting new investors or adding extra prestige to marketing materials. Each recipient receives a crystal award trophy to display—a symbol of excellence to inspire residents and staff daily.”
The 2020 “Best in Wellness” ICAA NuStep Beacon Award winners are:
In addition, the top five communities—John Knox Village, Lakeview Village, Masonic Village at Elizabethtown, Maravilla Santa Barbara and Sunnyside Retirement Community—receive the ICAA NuStep Pinnacle Award for their particularly exceptional contributions, carrying on NuStep's vision in a reenvisioned joint program.
To help other organizations learn from Beacon Award winners and improve their own operations, ICAA and NuStep will catalogue and publicize the best practices of these award-winners on the award program’s dedicated website at https://beaconaward.icaa.cc.
About NuStep, LLC
NuStep, LLC, designs, manufactures and distributes recumbent cross-trainer exercise equipment. NuStep products, accessories and adaptive equipment empower users of virtually all functional abilities and fitness levels to engage in exercise that helps build strength, enhance independence and improve health outcomes. From 1998 to 2018, NuStep sponsored the Pinnacle Award to recognize senior communities and senior centers transforming lives through whole-person wellness programming. The award also served as a vehicle to educate and encourage senior organizations to integrate whole-person wellness into their programming.
About the International Council on Active Aging (ICAA)
ICAA is a professional association that leads, connects and defines the active-aging industry and supports professionals who aspire to develop wellness cultures for adults over 50. This support includes creating wellness environments, programs and services. The association is focused on active aging—an approach to aging that helps older adults live life as fully as possible within all dimensions of wellness—and provides its members with education, information, resources and tools. As an active-aging educator and advocate, ICAA has advised numerous organizations and governmental bodies, including the US Administration on Aging, the National Institute on Aging (one of the US National Institutes of Health), the US Department of Health and Human Services, Canada’s Special Senate Committee on Aging, and the British Columbia (Canada) Ministries of Health and Healthy Living and Sport.
For more information or questions:
Contact: Colin Milner, CEO, ICAA
Toll-free: 1-866-335-9777 (North America)
Telephone: 604-734-4466; cell: 604-763-4595