About us

Our mission

The ICAA NuStep Beacon and Pinnacle Awards recognize senior living communities and CEOs that are committed to fostering an environment that embraces wellness as a way of life. Using the dimensions of wellness as a foundation, these organizations and leaders partner with residents, members and staff to intentionally create relevant, meaningful opportunities that empower individuals to live better longer.


Our vision

Honoring the best and brightest.Wellness is no longer simply a program; it’s an expected culture and a way of life that permeates and defines organizations.

For older adults, it’s now the default choice for philosophy and culture, environments and programming.

The ICAA NuStep Beacon and Pinnacle Awards honor senior living communities and CEOs whose achievements, innovations, directions or commitments in wellness stand out as extraordinary guiding lights for all organizations and individuals in the active-aging industry.

Although there are a finite number of Beacon and Pinnacle Award recipients, every entrant is already a winner. And every person whose life improves because of a new or expanded wellness orientation – whether staff, resident or member – has already won.

To see if you qualify, click here. If you do, be sure to complete the application to be recognized throughout North America with the exclusive Beacon and Pinnacle Awards.

And if you do win, don’t be thanking us.

We’ll be thanking you.

Colin Milner, CEO and Founder, International Council on Active Aging

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