Be a shining example

Winning a Beacon or Pinnacle Award can elevate your business

Within senior living communities, the shift from a traditional care-based model to a wellness-centric approach has rippled across the active-aging industry. This shift places a strong emphasis on innovative programs and services that empower individuals to enjoy a longer, healthier life.

In 2019, the ICAA NuStep Beacon Award was introduced to honor the top 25 senior living communities that have spearheaded the most effective strategies, staffing, environments, programs, and philosophies in nurturing a culture of wellness. This culture is dedicated to enhancing the quality of life for older adults and those who work with them. Among these, the top 5 also receive the prestigious Pinnacle Award in recognition of their outstanding performance and exceptional contributions.

Commencing in 2022, the Pinnacle Award has expanded to include the Top 5 CEOs of senior living communities who are dedicated to cultivating thriving wellness cultures.

This presents an even greater opportunity for your organization or executive leadership to gain recognition throughout North America for their exceptional influence and impact within the active-aging industry.

All award recipients and their accomplishments are showcased on the ICAA NuStep Beacon and Pinnacle Awards website. This visibility benefits residents, clients, members (both current and prospective), staff, potential investors, and the media. This prestigious distinction not only acknowledges your transformative commitment to wellness but also serves as a compelling third-party endorsement for your marketing efforts.

To determine your eligibility, please click here. If you qualify, be sure to complete your application and be considered as a shining example of excellence in the industry.

Click here to see if you qualify. If you do, be sure to complete your application to be considered as a bright example of the absolute best in the industry.

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