Within senior living communities, there has been a remarkable shift from a traditional care-based model to a wellness-centric approach. This transformation emphasizes innovative environments, programs and services designed to empower individuals to enjoy longer, healthier lives.
In 2019, the ICAA NuStep Beacon Award was introduced to honor the top 25 senior living communities pioneering the most effective strategies, staffing, environments, programs, and philosophies in nurturing a culture of wellness. This commitment to enhancing the quality of life for older adults and those who work with them sets a high standard in the industry. Among these, the top 5 are further distinguished with the prestigious Pinnacle Award, recognizing their outstanding performance and exceptional contributions.
Today, the Pinnacle Award has expanded its scope to include the top 5 wellness directors and top 5 wellness executives of senior living communities who are dedicated to cultivating thriving wellness cultures.
This presents an extraordinary opportunity for your organization and leaders to gain recognition across North America for their exceptional influence and impact within the active-aging industry.
All award recipients and their achievements are prominently showcased in the Journal on Active Aging, and this website. This visibility benefits residents, members (both current and prospective), staff, potential investors, and the media. Such a prestigious distinction not only acknowledges these individuals and organizations transformative commitment to wellness but also serves as a compelling third-party endorsement for their marketing efforts.
To determine eligibility, please click here. If you qualify, complete the selected application to be considered a shining example of excellence in the industry.