Since 2019, the ICAA NuStep Beacon Award has honored the top 25 senior living communities pioneering the most effective strategies, staffing, environments, programs, and philosophies in nurturing a culture of wellness. This commitment to enhancing the quality of life for older adults and those who work with them sets a high standard in the industry. Among these, the top 5 are further distinguished with the prestigious Pinnacle Award, recognizing their outstanding performance and exceptional contributions.
Among these 25, the top 5 communities receive the prestigious Pinnacle Award for their exemplary performance and exceptional contributions.
What is the Beacon Award? The ICAA NuStep Beacon Award honors senior living communities whose achievements, innovations, and commitments in the field of wellness stand out as guiding lights for all senior communities.
What is the Pinnacle Award? The ICAA NuStep Pinnacle Award recognizes the top 5 senior living communities, wellness directors and wellness executives committed to cultivating a thriving wellness culture within their organizations.
What is the difference between the Beacon and Pinnacle Award? The Beacon Award program highlights the top 25 senior living communities. From these, the top 5 receive the Pinnacle Award. Additionally, the Pinnacle Award is presented to 5 outstanding wellness directors and executives. Winning a Pinnacle Award signifies the highest honor in senior living wellness, marking your organization and leadership as industry exemplars.
What is the prize? Along with industry recognition and a stunning crystal trophy, winners receive marketing materials such as a Beacon or Pinnacle Award logo, a press release, and pre-formatted social media announcements. These tools enhance your marketing efforts with minimal effort.
Why should an organization or CEO apply? Every marketer understands the challenge of achieving top-of-mind awareness among potential residents and residents. The Beacon and Pinnacle Awards cast a spotlight on your organization or leadership, identifying you as an innovator and leader in wellness. This recognition makes your organization more attractive to potential residents, members, and staff.
How do I know if my organization or CEO qualifies? The Beacon and Pinnacle Awards program offers a self-evaluation pre-application questionnaire that outlines key areas for a successful application. By completing this assessment, you can determine your readiness to apply.
Click here to see if you qualify. If you do, please complete and submit the online application by July 15, 2025.
When is the application deadline? The application process opens on April 2, 2025, and will close on July 15, 2025.
When are the awards announced? ICAA and NuStep will announce the Beacon and Pinnacle Award winners on October 13, 2025, at the ICAA Conference and Expo.
What if my organization has multiple locations? Each location is viewed as its own entity. While one or all locations in your organization may meet the qualifying criteria, each must apply separately for a Beacon or Pinnacle Award.
Who can submit an application? Applications for the Beacon and Pinnacle Awards must be submitted by an organizational representative (e.g., staff member or manager) or the applicant themselve.