For years, ICAA and NuStep have helped blaze new trails in the senior living industry as advocates for older-adult wellness. Today, the awareness, acceptance and adoption of wellness-focused living for older adults has reached a tipping point. In a recent ICAA survey, 59% of respondents from senior living communities said that by 2023, they will be wellness-based communities with options for care, rather than traditional care-based communities with options for wellness. It’s time to celebrate this industry-shifting movement.

What is the Beacon Award? The ICAA NuStep Beacon Award honors senior living communities whose achievements, innovations, directions or commitments in the field of wellness stand out as guiding lights for all senior communities.

What is the prize? Along with industry recognition and a stunning crystal trophy, you’ll receive prepared materials such as a Beacon Award logo and press release as well as preformatted social media announcements. These materials will help you add power to your marketing program with minimal effort.

Why should my organization apply? Every marketer knows how hard it is to achieve top-of-mind awareness with potential customers. The Beacon Award shines a bright light on your organization. It identifies you as an innovator – a leader in wellness and in the services you provide - making your community a more attractive and desirable place to live.

How do I know if my organization qualifies? The Beacon Award program provides a self-evaluation preapplication questionnaire that outlines areas considered important to a successful application. By completing this self-assessment, you can determine your community’s readiness to apply.

Click here to see if you qualify. If you do, please complete and submit the online application by August 26, 2021.

What is the Pinnacle Award? The Beacon Award program recognizes 25 winning communities. Of these recipients, the top five receive an additional commendation: The Pinnacle Award. Earning a dual Beacon/Pinnacle Award signifies the highest wellness achievement in senior living. As a winner, your community and its wellness lifestyle will serve as a shining example of the best of senior living.

When is the application deadline? Applications for the ICAA NuStep Beacon Award are due by August 26, 2021.

What if my organization has multiple communities? Each community is viewed as its own entity. One or all of the communities in your organization may meet the qualifying criteria, but each must apply separately for a Beacon Award.

Who can submit an application? An application for the Beacon Award must be submitted by an organizational representative (e.g., staff member or manager).

When will the awards be announced? ICAA and NuStep will reveal the Beacon Award and the Pinnacle Award winners on November 10, 2021.

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