Winners resources

There’s nothing like a Beacon to make you stand out

Every marketer knows how hard it is to achieve top-of-mind awareness from potential customers. But a Beacon Award can put you light years ahead of your competitors.

Only the best receive it

The Beacon Award identifies you as an innovator – a leader in wellness and in the services you provide - making your community a more attractive and desirable place to live.

Chosen by industry professionals

Being voted as one of the best 25 senior living communities by a panel of respected industry experts will quickly position you above the rest. Prospective customers are certain to notice the ‘Beacon Award winner’ beside your name or logo.

Prestige for you and staff

Everyone needs encouragement and support. Winning a Beacon Award can be a point of pride for you, your staff and your entire organization.

Gain valuable media coverage

Why not share your success with local and regional media? Being one of only 25 national Beacon Award winners is genuine news. And along with a stunning crystal trophy, you’ll receive prepared materials including a Beacon Award logo, press release and pre-formatted social media announcements – all of which will add power to your marketing program with minimal effort.

A Pinnacle: the five best of the Beacons

The top five of the 25 Beacon Award winners receive an additional commendation: The Pinnacle Award. Earning a dual Beacon/Pinnacle Award will be the highest achievement in senior living, and identify your community and its wellness lifestyle as a shining example of what the best of senior living can and should be.

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